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Effects of Placement Marketing on Product Attitude and Purchase Intention in Traditional Industry
16 references·2 citing·50 second hopsampled
Effects of Placement Marketing on Product Attitude and Purchase Intention in Traditional Industry (2017)Effects of Placement Marketing on Product…eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions (2015)eWOM effects on hotel booking…What makes a useful online review? Implication for travel product websites (2014)What makes a useful online re…Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites (2014)Using social network analysis…The business value of online consumer reviews and management response to hotel performance (2014)The business value of online …Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents (2014)Influence of trust and percei…Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness (2014)Consumer attitudes toward blo…The effects of blogger recommendations on customers’ online shopping intentions (2013)The effects of blogger recomm…Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior (2013)Online travel reviews as pers…New consumer behavior: A review of research on eWOM and hotels (2013)New consumer behavior: A revi…E-WOM and Accommodation (2013)E-WOM and AccommodationTrust and Credit: The Role of Appearance in Peer-to-peer Lending (2012)Trust and Credit: The Role of…Social Media Use and Impact during the Holiday Travel Planning Process (2012)Social Media Use and Impact d…Perceived ‘usefulness’ of online consumer reviews: An exploratory investigation across three services categories (2012)Perceived ‘usefulness’ of onl…The impact of online reviews on hotel booking intentions and perception of trust (2011)The impact of online reviews …Social identity perspective on brand loyalty (2011)Social identity perspective o…The Trustworthiness of Online Channels for Experience- and Goal-Directed Search Tasks (2010)The Trustworthiness of Online…Product Placement in Filipino Films: An approach to Consumer Purchasing Intention (2022)Product Placement in Filipino…Predicting green product purchase: Applying a Cognitive-Affective-Behavior hierarchy (2020)Predicting green product purc…Social media: The new hybrid element of the promotion mix (2009)Users of the world, unite! 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References

  • 2011The impact of online reviews on hotel booking intentions and perception of trust1,628 cited
  • 2012Trust and Credit: The Role of Appearance in Peer-to-peer Lending1,066 cited
  • 2013E-WOM and Accommodation977 cited
  • 2014What makes a useful online review? Implication for travel product websites962 cited
  • 2013New consumer behavior: A review of research on eWOM and hotels884 cited
  • 2014Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents718 cited
  • 2015eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions628 cited
  • 2014The business value of online consumer reviews and management response to hotel performance599 cited
  • 2011Social identity perspective on brand loyalty565 cited
  • 2012Social Media Use and Impact during the Holiday Travel Planning Process532 cited
  • 2013Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior528 cited
  • 2012Perceived ‘usefulness’ of online consumer reviews: An exploratory investigation across three services categories523 cited
  • 2013The effects of blogger recommendations on customers’ online shopping intentions476 cited
  • 2014Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness

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426 cited
  • 2014Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites374 cited
  • 2010The Trustworthiness of Online Channels for Experience- and Goal-Directed Search Tasks222 cited
  • Cited by

    • 2022Product Placement in Filipino Films: An approach to Consumer Purchasing Intention9 cited
    • 2020Predicting green product purchase: Applying a Cognitive-Affective-Behavior hierarchy8 cited