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Advances in strategic marketing and the advancement of the marketing discipline: the promise of theory
16 references·3 citing·43 second hop
Advances in strategic marketing and the advancement of the marketing discipline: the promise of theory (2017)Advances in strategic marketing and the a…The Decline of Conceptual Articles and Implications for Knowledge Development (2009)The Decline of Conceptual Art…Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises (2009)Strategic marketing and marke…Guest Editorial: Is Marketing Academia Losing Its Way? (2009)Guest Editorial: Is Marketing…Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…Hunt, Shelby D., A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage Publications, Thousand Oaks, London, New Delhi 2000, geb., $ 89,95 (2002)Hunt, Shelby D., A General Th…A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (2000)A General Theory of Competiti…The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy (1999)The Theory of Multimarket Com…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…On Rethinking Marketing: Our Discipline, Our Practice, Our Methods (1994)On Rethinking Marketing: Our …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)First-Mover Advantage: A Synt…The Anatomy of Competition (1983)The Anatomy of CompetitionBasic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…The Concept of the Marketing Mix (1964)The Concept of the Marketing …Marketing Behavior and Executive Action (1958)Marketing Behavior and Execut…Market Behavior and Executive Action (1958)Market Behavior and Executive…Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view (2024)Tracing the evolution of the …Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more (2021)Dr. Shelby D. Hunt: A world-r…The prospects for marketing strategy and the marketing discipline in Era V: is the prognosis promising or problematic? (2017)The prospects for marketing s…Features of similarity. (1977)Organizational Strategy, Structure, and Process (1978)The effect of introducing important incremental innovations on market share and business survival (1995)RESOURCE COMMITMENT, ENTRY TIMING, AND MARKET PERFORMANCE OF FOREIGN DIRECT INVESTMENTS IN EMERGING ECONOMIES: THE CASE OF JAPANESE INTERNATIONAL JOINT VENTURES IN CHINA. (2000)The Sources of Innovation (2007)The strategic fit between innovation strategies and business environment in delivering business performance (2015)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Corporate reputation and sustained superior financial performance (2002)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)The Structure of Scientific Revolutions (1963)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Evolving to a New Dominant Logic for Marketing (2003)A Framework for Conceptual Contributions in Marketing (2011)Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices (2011)Designing conceptual articles: four approaches (2020)The Theory of Buyer Behavior (1971)Marketing management: analysis. planning. implementation and control (2000)The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)The evolution of service innovation research: a critical review and synthesis (2013)Advances in Consumer Research (2025)Dynamic capabilities and strategic management (1997)Market-focused sustainability: market orientation plus! (2010)Research in marketing strategy (2018)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Co-Evolution of Organizational Value Capture, Value Creation and Sustainable Advantage (2009)Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets (2018)Developing Buyer-Seller Relationships (1987)The Effect of a Market Orientation on Business Profitability (1990)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)The Changing Role of Marketing in the Corporation (1992)Competing through service: Insights from service-dominant logic (2006)Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1992First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions1,019 cited
  • 1964The Concept of the Marketing Mix961 cited
  • 1958Marketing Behavior and Executive Action613 cited
  • 2009The Decline of Conceptual Articles and Implications for Knowledge Development579 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
  • 2009Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises476 cited
  • 2000A General Theory of Competition: Resources, Competences, Productivity, Economic Growth454 cited
  • 2002Hunt, Shelby D., A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage Publications, Thousand Oaks, London, New Delhi 2000, geb., $ 89,95371 cited
  • 1958Market Behavior and Executive Action360 cited
  • 2009Guest Editorial: Is Marketing Academia Losing Its Way?294 cited
  • 1999The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy259 cited

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1994
On Rethinking Marketing: Our Discipline, Our Practice, Our Methods
227 cited
  • 1983The Anatomy of Competition130 cited
  • Cited by

    • 2017The prospects for marketing strategy and the marketing discipline in Era V: is the prognosis promising or problematic?10 cited
    • 2024Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view6 cited
    • 2021Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more6 cited