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The process of de-iconisation of an iconic brand: a genealogical approach
16 references·0 citing·41 second hop
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References

  • 2018Distinction: A Social Critique of the Judgement of Taste*20,290 cited
  • 1976A Theory of Semiotics2,906 cited
  • 1989Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology1,669 cited
  • 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning1,418 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 2005Emotional Branding and the Strategic Value of the Doppelgänger Brand Image558 cited
  • 2012Brand Performances in Social Media396 cited
  • 2009Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict361 cited
  • 2010Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands274 cited
  • 2016When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage272 cited
  • 2002Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities270 cited
  • 2002WHO NEEDS CULTURAL INTERMEDIARIES?256 cited
  • 2006Jack Daniel's America214 cited
  • 2015Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity209 cited
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The Cognitive Semiotics of Film
193 cited
  • 2003What becomes an icon most?188 cited
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