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Customer engagement and online reviews · Study

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ArticleCustomer engagement and online reviews

Rakhi Thakur2017

Article2017

Customer engagement and online reviews

336 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Digital Marketing and Social Media Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2012Principles and Practice of Structural Equation Modeling 1998Principles and Practice of Structural Equation Modeling 1994The Commitment-Trust Theory of Relationship Marketing 1986Self-Reports in Organizational Research: Problems and Prospects 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 2003Trust and TAM in Online Shopping: An Integrated Model1 2006The Effect of Word of Mouth on Sales: Online Book Reviews

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Details

Year2017

Typearticle

Published2017-12-07

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations336

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.jretconser.2017.11.002

openalex_workW2772076243

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The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy

2021How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection

2019Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: Does relationship duration matter?

2020The impact of customer knowledge management capability on project performance-mediating role of strategic agility