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Decision Theory: Its Value in the Small Business
6 references·0 citing·18 second hop
Decision Theory: Its Value in the Small Business (1978)Decision Theory: Its Value in the Small B…Fundamentals of Marketing (2007)Fundamentals of MarketingDecision Analysis for the Manager (1974)Decision Analysis for the Man…Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Book Review: Marketing Manage…Bayesian Decision Theory in Pricing Strategy (1963)Bayesian Decision Theory in P…Decision Theory and Marketing Management (1962)Decision Theory and Marketing…Applied Statistical Decision Theory. (1962)Applied Statistical Decision …The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)The New World of Private Brands (1966)Entscheidungsprozesse unter Verwendung des Theorems von Bayes (1970)Industrial buying during the coronavirus pandemic: A cross-cultural study (2020)The Delphi Process in Marketing Decision Making (1971)Marketing, Strategic Planning and the Theory of the Firm (1982)Personalized Pricing and Consumer Welfare (2017)Bandit Processes and Dynamic Allocation Indices (1979)On the aggregation of information in competitive markets (1980)The real term structure and consumption growth (1988)Key success factors: Test of a general theory in the mature industrial‐product sector (1989)Corporate Advertising in America: A Review of Published Studies on Use, Measurement, and Effectiveness (1991)Facets of Country of Origin Image: An Empirical Assessment (1994)Rational and personal aspects of risk (1980)Human Information Processing and Adjudication: Trial by Heuristics (1981)Feature Article—Decision Analysis: An Overview (1982)
this work references cited by second hop

References

  • 1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition2,447 cited
  • 1962Applied Statistical Decision Theory.1,443 cited
  • 2007Fundamentals of Marketing195 cited
  • 1974Decision Analysis for the Manager174 cited
  • 1963Bayesian Decision Theory in Pricing Strategy53 cited
  • 1962Decision Theory and Marketing Management23 cited

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