Modeling of the travelers’ shopping motivation and their buying behavior using fuzzy logic

Günay Sadikoğlu

11 citations0/0 files storedProcedia Computer Science

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Consumer Retail Behavior Studies Diverse Aspects of Tourism Research Consumer Behavior and Marketing Influence

Abstract

The airport is an environment which is different from many markets. It has an effect not only on the airport financial portfolio, but also on the countries’ economies. In the present study, a fuzzy logic approach is used to analyze the relationship between travelers’ shopping motivation and their buying behaviour. The study also concentrates on the moderating effect of shopping environment and the time pressure on this relationship. The application of Fuzzy Logic allows us to handle both uncertainty and the imprecision inherent in input data, and to develop a universal model in order to find the input-output relationship.

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References

1965Fuzzy sets 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1974An approach to environmental psychology 1999The Role of Emotions in Marketing 1974Atmospherics as a Marketing Tool 1996A measure of service quality for retail stores: Scale development and validation 2002Understanding Service Convenience 2005Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context

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