Article2017

Evolution and consumer psychology

Kristina M. Durante · Vladas Griskevicius

34 citations0/0 files storedConsumer Psychology Review

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Decision-Making and Behavioral Economics Evolutionary Psychology and Human Behavior Consumer Behavior and Market Dynamics

Abstract

Abstract An evolutionary theoretical approach considers the adaptive function of behavior. Here we discuss what it means to use an evolutionary approach to generate predictions about consumer behavior and the value of applying an evolutionary lens to the study of consumer psychology. We begin with a discussion of the core insights of evolutionary theory and the common misperceptions associated with an evolutionary approach to the study of behavior. We then detail how specific evolutionarily informed theories can be applied to four core areas of consumer research: risk preference, competition and luxury consumption, self‐control and temporal preferences, and the consumer behavior of women and families. We also discuss the strengths and limitations of an evolutionarily informed research program.

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References

1979Prospect Theory: An Analysis of Decision under Risk 1964The genetical evolution of social behaviour. I 1971The Evolution of Reciprocal Altruism 1988Possessions and the Extended Self 1972Attachment and Loss. Vol. 1. Attachment 1992The Adapted mind : evolutionary psychology and the generation of culture 2000Self-regulation and depletion of limited resources: Does self-control resemble a muscle?1989Sex differences in human mate preferences: Evolutionary hypotheses tested in 37 cultures

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