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Stakeholder engagement through gamification
16 references·0 citing·44 second hop
Stakeholder engagement through gamification (2017)Stakeholder engagement through gamificati…Gamification in theory and action: A survey (2014)Gamification in theory and ac…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less (2012)Engaging stakeholders through…Exploring customer brand engagement: definition and themes (2011)Exploring customer brand enga…Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale (2009)The Importance of a General M…Engaging stakeholders through social networking: How nonprofit organizations are using Facebook (2009)Engaging stakeholders through…The Process of Customer Engagement: A Conceptual Framework (2008)The Process of Customer Engag…Stakeholder Engagement: Beyond the Myth of Corporate Responsibility (2007)Stakeholder Engagement: Beyon…Specifying Formative Constructs in Information Systems Research (2007)Specifying Formative Construc…Motivations for Play in Online Games (2006)Motivations for Play in Onlin…Corporate social responsibility communication: stakeholder information, response and involvement strategies (2006)Corporate social responsibili…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…Toward a dialogic theory of public relations (2002)Toward a dialogic theory of p…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…A Ladder Of Citizen Participation (1969)The social psychology of organizing (1969)Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives? (2008)Strategic management a stakeholder approach (2010)Socioemotional Wealth and Proactive Stakeholder Engagement: Why Family–Controlled Firms Care More about their Stakeholders (2012)Stakeholder Engagement: Past, Present, and Future (2022)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)Customer Engagement (2011)Internet Addiction: The Emergence of a New Clinical Disorder (1998)The Motivational Pull of Video Games: A Self-Determination Theory Approach (2006)A conceptual and methodological critique of internet addiction research: Towards a model of compensatory internet use (2013)Integrating psychological and neurobiological considerations regarding the development and maintenance of specific Internet-use disorders: An Interaction of Person-Affect-Cognition-Execution (I-PACE) model (2016)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. 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How credibility and parasocial interaction influence purchase intentions (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)The Behavioral Consequences of Service Quality (1996)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Science and Human Behavior (1953)Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions (2000)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)How gamification motivates: An experimental study of the effects of specific game design elements on psychological need satisfaction (2016)The Rise of Motivational Information Systems: A Review of Gamification Research (2017)The Gamification of Learning: a Meta-analysis (2019)Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications (2012)Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS (2013)
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2007Specifying Formative Constructs in Information Systems Research3,046 cited
  • 2006Motivations for Play in Online Games2,933 cited
  • 2014Gamification in theory and action: A survey2,509 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies1,651 cited
  • 2008The Process of Customer Engagement: A Conceptual Framework1,365 cited
  • 2011Exploring customer brand engagement: definition and themes1,335 cited
  • 2002Toward a dialogic theory of public relations1,247 cited
  • 2009Engaging stakeholders through social networking: How nonprofit organizations are using Facebook1,127 cited
  • 2007Stakeholder Engagement: Beyond the Myth of Corporate Responsibility1,059 cited
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The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
850 cited
  • 2012Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less684 cited
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