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The Role of Marketing Strategy for Sales Volume: A Case Study on Ethiopian Textile Firms, Ethiopia
13 references·0 citing·48 second hopsampled
The Role of Marketing Strategy for Sales Volume: A Case Study on Ethiopian Textile Firms, Ethiopia (2017)The Role of Marketing Strategy for Sales …Relationship Capabilities, Quality, and Innovation as Determinants of Export Performance (2009)Relationship Capabilities, Qu…Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness (2009)Factors influencing the relat…Determinants of export marketing strategies of forest products companies in the context of transition — The case of Slovakia (2008)Determinants of export market…The relationship between export assistance and performance improvement in Portuguese export ventures (2005)The relationship between expo…The marketing strategy‐performance relationship in an export‐driven developing economy (2004)The marketing strategy‐perfor…FACTORS INFLUENCING EXPORT PERFORMANCE IN INTERNATIONAL MARKETING: A STUDY OF AUSTRALIAN FIRMS (2004)FACTORS INFLUENCING EXPORT PE…Export performance as an antecedent of export commitment and marketing strategy adaptation (2004)Export performance as an ante…The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters (2003)The Effect of Export Marketin…Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research (2003)Standardization versus adapta…Marketing strategy determinants of export performance: a meta-analysis (2002)Marketing strategy determinan…Export performance: success determinants for New Zealand manufacturing exporters (1998)Export performance: success d…Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Marketing Strategy-Performanc…Determinants of Market Share (1976)Determinants of Market ShareCoefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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(1986)Statistical Methods for Meta-Analysis (1988)Entrepreneurial Orientation, Dynamic Capabilities and International Performance (2005)The determinants of export performance: A review of the research in the literature between 1998 and 2005 (2008)Export marketing strategy implementation, export marketing capabilities, and export venture performance (2011)Principles of Marketing (1972)THE GLOBALIZATION OF MARKETS (1983)Of strategies, deliberate and emergent (1985)Multiple roles for branding in international marketing (2007)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures (2015)SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance (2020)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: Antecedents and Consequences (1993)Market Orientation: Antecedents and Consequences (1993)Does firm location make a difference to the export performance of SMEs? (2012)Strategic agility, environmental uncertainties and international performance: The perspective of Indian firms (2021)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)How organizational learning affects a firm's flexibility, competitive strategy, and performance (2011)Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets (2018)Networks, ecosystems, fields, market systems? Making sense of the business environment (2020)The External Control of Organizations. (1978)Organizations and Environments (1980)Research in Organizational Behavior (1984)The Influence of the Management Team's International Experience on the Internationalization Behaviors of SMES (1997)The determinants of export performance: a review of the empirical literature between 1987 and 1997 (1998)The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Entrepreneurial orientation and export intensity: Examining the interplay of organizational learning and innovation (2014)Marketing Capabilities in International Marketing (2017)The export performance of emerging economy firms: The influence of firm capabilities and institutional environments (2017)
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References

  • 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,155 cited
  • 2002Marketing strategy determinants of export performance: a meta-analysis792 cited
  • 2003Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research426 cited
  • 2003The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters371 cited
  • 2004Export performance as an antecedent of export commitment and marketing strategy adaptation335 cited
  • 2009Relationship Capabilities, Quality, and Innovation as Determinants of Export Performance319 cited
  • 2009Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness244 cited
  • 2005The relationship between export assistance and performance improvement in Portuguese export ventures188 cited
  • 1998Export performance: success determinants for New Zealand manufacturing exporters142 cited
  • 2004The marketing strategy‐performance relationship in an export‐driven developing economy110 cited
  • 2004FACTORS INFLUENCING EXPORT PERFORMANCE IN INTERNATIONAL MARKETING: A STUDY OF AUSTRALIAN FIRMS50 cited
  • 1976Determinants of Market Share47 cited
  • 2008Determinants of export marketing strategies of forest products companies in the context of transition — The case of Slovakia34 cited

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