Article2019

Assessing the Impact of CEO Activism

229 citations0/0 files storedOrganization & Environment

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Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability Political Influence and Corporate Strategies

Abstract

CEO activism refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business, which distinguishes it from nonmarket strategy and traditional corporate social responsibility. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes about the CEO’s company.

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References

1984Upper Echelons: The Organization as a Reflection of Its Top Managers 1984Upper Echelons: The Organization as a Reflection of Its Top Managers 2007Strategy and society: the link between competitive advantage and corporate social responsibility 2003Misery Loves Companies: Rethinking Social Initiatives by Business 2011Merchants of doubt: how a handful of scientists obscured the truth on issues from tobacco smoke to global warming 2006Corporate Social Responsibility: Strategic Implications*2006Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models 2011The Politicization of Climate Change and Polarization in the American Public's Views of Global Warming, 2001–2010

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