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Establishing Athlete Brand Among Female Pakistani Fans
16 references·1 citing·44 second hop
Establishing Athlete Brand Among Female Pakistani Fans (2017)Establishing Athlete Brand Among Female P…Human Brands in Sport: Athlete Brand Personality and Identification (2013)Human Brands in Sport: Athlet…Branding athletes: Exploration and conceptualization of athlete brand image (2013)Branding athletes: Exploratio…Athlete brand image: scale development and model test (2013)Athlete brand image: scale de…To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands (2009)To Catch a Tiger or Let Him G…Off-Field Behavior of Athletes and Team Identification: Using Social Identity Theory and Balance Theory to Explain Fan Reactions (2009)Off-Field Behavior of Athlete…Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008)Measuring the Effectiveness o…Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment (2008)Brand Image and Fan Loyalty i…Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Human Brands: Investigating A…Consumer Loyalty: The Meaning of Attachment in the Development of Sport Team Allegiance (2006)Consumer Loyalty: The Meaning…Testing cross‐cultural invariance of the brand equity creation process (2002)Testing cross‐cultural invari…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Impression management: A literature review and two-component model. 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References

  • 1980Qualitative research and evaluation methods35,808 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1990Impression management: A literature review and two-component model.3,330 cited
  • 1963Social learning and personality development2,622 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
  • 2006Consumer Loyalty: The Meaning of Attachment in the Development of Sport Team Allegiance552 cited
  • 2008Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment490 cited
  • 2013Branding athletes: Exploration and conceptualization of athlete brand image308 cited
  • 2013Human Brands in Sport: Athlete Brand Personality and Identification244 cited
  • 2002Testing cross‐cultural invariance of the brand equity creation process215 cited
  • 2013Athlete brand image: scale development and model test204 cited
  • 2009Off-Field Behavior of Athletes and Team Identification: Using Social Identity Theory and Balance Theory to Explain Fan Reactions

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201 cited
  • 2008Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program166 cited
  • 2009To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands143 cited
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    • 2024Understanding and overcoming the obstacles in Muslim female athlete branding16 cited