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Emotional appeals in UK business-to-business financial services advertisements
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  • 1991

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Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from Ads
455 cited
  • 2004The power of emotion: Brand communication in business-to-business markets355 cited
  • Cited by

    • 2021Corporate social responsibility for women's empowerment: a study on Nigerian banks67 cited
    • 2020How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers49 cited
    • 2022B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands41 cited
    • 2024Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers39 cited
    • 2022Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel33 cited
    • 2024High street banking on the app: branding strategies of traditionally-driven neobanks29 cited
    • 2020An emotion-based segmentation of bank service customers28 cited
    • 2022The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy26 cited
    • 2021Exploring the Impact of Traditional Communication Channels on Customer Purchase Decision: A Case Study of University Students in Ghana25 cited
    • 2020Impact of perceived experiential advertising on customers' responses: a multi-method approach23 cited
    • 2022Redefining Banking Service Delivery: Information Technology Adoption by UK Banks Amid the COVID-19 Pandemic15 cited
    • 2022#BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy13 cited
    • 2022Marketing mobile payment to baby boomers during COVID-19 pandemic: The role of emotional appeal, advertising creativity and perceived value11 cited
    • 2019Managerial framework for bank advertising9 cited
    • 2024“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis7 cited