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Brand Personality Usage in Crisis Communication in Facebook
16 references·0 citing·48 second hop
Brand Personality Usage in Crisis Communication in Facebook (2017)Brand Personality Usage in Crisis Communi…Examining the Role of Social Media in Effective Crisis Management (2011)Examining the Role of Social …Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” (2008)Automatic Effects of Brand Ex…Exploring the Financial Value of a Reputation for Corporate Social Responsibility During a Crisis (2005)Exploring the Financial Value…When Good Brands Do Bad (2004)When Good Brands Do BadLeveraging the Corporate Brand (2004)Leveraging the Corporate BrandCorporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis (2004)Corporate social responsibili…Explicating Relationship Management as a General Theory of Public Relations (2003)Explicating Relationship Mana…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations (2000)Impact of Product-Harm Crises…How Personality Makes a Difference (2000)How Personality Makes a Diffe…Ideals in intimate relationships. (1999)Ideals in intimate relationsh…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Communication, Organization, and Crisis (1998)Communication, Organization, …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Relational maintenance strategies and equity in marriage (1992)Relational maintenance strate…Maintenance Strategies and Romantic Relationship Type, Gender and Relational Characteristics (1991)Maintenance Strategies and Ro…Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Prospect theory: An analysis of decision under risk (1988)E-S-QUAL (2004)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Building Strong Brands (1995)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. 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Consumer Reactions to Corporate Social Responsibility (2001)The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment (2006)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Effective Public Relations (1967)Theories of Human Communication (1978)Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes (2006)Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication (2009)Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter (2010)MANAGING PUBLIC RELATIONS (2018)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)The effect of social media communication on consumer perceptions of brands (2014)Social penetration: The development of interpersonal relationships (1973)Interpersonal Relations: A Theory of Interdependence (1982)Gender stereotypes stem from the distribution of women and men into social roles. 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(1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)Destination image and destination personality: An application of branding theories to tourism places (2006)Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand (2009)A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory (2010)Corporate identity, corporate branding and corporate reputations (2012)
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 2004Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis1,512 cited
  • 2000Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations982 cited
  • 1991Maintenance Strategies and Romantic Relationship Type, Gender and Relational Characteristics849 cited
  • 2000How Personality Makes a Difference684 cited
  • 2003Explicating Relationship Management as a General Theory of Public Relations671 cited
  • 2004Leveraging the Corporate Brand635 cited
  • 1992Relational maintenance strategies and equity in marriage556 cited
  • 1998Communication, Organization, and Crisis554 cited
  • 1999Ideals in intimate relationships.549 cited
  • 2005Exploring the Financial Value of a Reputation for Corporate Social Responsibility During a Crisis540 cited
  • 2008Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”

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493 cited
  • 2011Examining the Role of Social Media in Effective Crisis Management464 cited
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