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Measuring Audience Reach Of Outdoor Advertisements
16 references·0 citing·56 second hop
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References

  • 2004Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?316 cited
  • 2011The use of Bluetooth for analysing spatiotemporal dynamics of human movement at mass events: A case study of the Ghent Festivities221 cited
  • 1995How and Why People Watch TV: Implications for the Future of Interactive Television221 cited
  • 2006Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models146 cited
  • 2011Unconscious mental processes in consumer choice: Toward a new model of consumer behavior143 cited
  • 1976Advertising Media Planning141 cited
  • 2005Metrics for Linking Marketing to Financial Performance62 cited
  • 2009Next-Generation Mobile Marketing:How Young Consumers React to Bluetooth-Enabled Advertising61 cited
  • 2005Outdoor advertising for business markets60 cited
  • 2011Analytical workflow of monitoring human mobility in big event settings using Bluetooth55 cited
  • 2010Mobile location tracking in metro areas48 cited
  • 2011Mobile Phones and Outdoor Advertising: Measurable Advertising43 cited
  • 2008Cityware41 cited
  • 1995Single-Source Research Begins to Fulfill Its Promise35 cited
  • 2014Validating Bluetooth logging as metric for shopper behaviour studies

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29 cited
  • 1992How Much Is Enough?: Getting the Most from Your Advertising Dollar27 cited
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