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RELACIÓN ENTRE MARKETING Y UNIVERSIDAD. REVISIÓN TEÓRICA Y PROPUESTA DE UN MODELO TEÓRICO Y DE MARKETING 3.0
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RELACIÓN ENTRE MARKETING Y UNIVERSIDAD. REVISIÓN TEÓRICA Y PROPUESTA DE UN MODELO TEÓRICO Y DE MARKETING 3.0 (2017)RELACIÓN ENTRE MARKETING Y UNIVERSIDAD. R…Universities in a competitive global marketplace (2006)Universities in a competitive…Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)Market Orientation: A Meta-An…The Enterprise University: Power, Governance and Reinvention in Australia (2002)The Enterprise University: Po…Does market orientation matter?: a test of the relationship between positional advantage and performance (2001)Does market orientation matte…A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes (2000)A Multiple-Layer Model of Mar…A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction (1999)A Dynamic Model of Customers’…Creating entrepreneurial universities : organizational pathways of transformation (1998)Creating entrepreneurial univ…The University in Ruins (1997)The University in RuinsThe Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Refinement and reassessment of the SERVQUAL scale. (1991)Refinement and reassessment o…A Multistage Model of Customers' Assessments of Service Quality and Value (1991)A Multistage Model of Custome…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…A Generic Concept of Marketing (1972)A Generic Concept of MarketingA Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Market orientation, marketing capabilities, and firm performance (2009)The Essential Guide to Effect Sizes (2010)Does it Pay to Be Good...And Does it Matter? A Meta-Analysis of the Relationship between Corporate Social and Financial Performance (2011)Research in Organizational Behavior (1984)The Discovery of Grounded Theory (2017)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)E-S-QUAL (2004)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)Cognitive, Affective, and Attribute Bases of the Satisfaction Response (1993)Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research (1994)Beyond national states, markets, and systems of higher education: A glonacal agency heuristic (2002)Studies on Higher Education (2004)Higher education and its communities: Interconnections, interdependencies and a research agenda (2008)Management as ideology: the case of ‘new managerialism’ in higher education (2005)Epistemic Disobedience, Independent Thought and Decolonial Freedom (2009)On being included: racism and diversity in institutional life (2013)
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References

  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1991Refinement and reassessment of the SERVQUAL scale.3,947 cited
  • 1991A Multistage Model of Customers' Assessments of Service Quality and Value2,949 cited
  • 1998Creating entrepreneurial universities : organizational pathways of transformation2,884 cited
  • 1997The University in Ruins2,196 cited
  • 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
  • 2002The Enterprise University: Power, Governance and Reinvention in Australia1,497 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 2000A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes1,283 cited
  • 1999A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction1,126 cited

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2001
Does market orientation matter?: a test of the relationship between positional advantage and performance
1,057 cited
  • 2006Universities in a competitive global marketplace866 cited
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