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Intention–behaviour misalignment at B2C websites: when the horse brings itself to water, will it drink?
16 references·1 citing·32 second hop
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References

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5,261 cited
  • 2008Redesigning Social Inquiry4,522 cited
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    • 2019Stimulating Online Buying Behaviour among Millennials in Pakistan: A conceptual model and Research Propositions12 cited