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ADOLF HİTLER’İN KORKU ÇEKİCİLİĞİ BAĞLAMINDA KAMU SPOTU REKLAMLARINDA KULLANIMI
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ADOLF HİTLER’İN KORKU ÇEKİCİLİĞİ BAĞLAMINDA KAMU SPOTU REKLAMLARINDA KULLANIMI (2018)ADOLF HİTLER’İN KORKU ÇEKİCİLİĞİ BAĞLAMIN…Sixty years of fear appeal research: Current state of the evidence (2014)Sixty years of fear appeal re…Threatening communication: a critical re-analysis and a revised meta-analytic test of fear appeal theory (2012)Threatening communication: a …Mixing emotions: The use of humor in fear advertising (2012)Mixing emotions: The use of h…Fear appeals in anti-smoking advertising: How important is self-efficacy? (2012)Fear appeals in anti-smoking …Fear, guilt, and shame appeals in social marketing (2009)Fear, guilt, and shame appeal…Subjective Knowledge and Fear Appeal Effectiveness: Implications for Message Design (2008)Subjective Knowledge and Fear…The role of fear in persuasion (2004)The role of fear in persuasionFear appeal messages affect accessibility of attitudes toward the threat and adaptive behaviors (2004)Fear appeal messages affect a…Scary warnings and rational precautions: A review of the psychology of fear appeals (2001)Scary warnings and rational p…Breast Self-Examination Pamphlets: A Content Analysis Grounded in Fear Appeal Research (2000)Breast Self-Examination Pamph…The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny? (1993)The appropriateness of fear a…Fear Appeals and Persuasion: Assumptions and Errors in Advertising Research (1988)Fear Appeals and Persuasion: …Fear Appeal Effects in the Field: A Segmentation Approach (1979)Fear Appeal Effects in the Fi…Fear: The Potential of an Appeal Neglected by Marketing (1970)Fear: The Potential of an App…Rhétorique de l'image (1964)Rhétorique de l'imagePersonality Differences Associated with Responsiveness to Fear-Arousing Communications1 (1954)Personality Differences Assoc…A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence. (2006)Implementation Intentions and Goal Achievement: A Meta‐analysis of Effects and Processes (2006)Using Behavioral Insights to Increase Vaccination Policy Effectiveness (2015)Ignoring theory and misinterpreting evidence: the false belief in fear appeals (2017)How Fear Appeal Approaches in COVID-19 Health Communication May Be Harming the Global Community (2020)Prospect Theory: An Analysis of Decision under Risk (1979)The theory of planned behavior (1991)Self-Efficacy: The Exercise of Control (1999)“Fear Won't Do It” (2009)Personal experience and the ‘psychological distance’ of climate change: An integrative review (2015)Emotion And Adaptation (1991)Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: The BIS/BAS Scales. (1994)Distinguishing optimism from neuroticism (and trait anxiety, self-mastery, and self-esteem): A reevaluation of the Life Orientation Test. (1994)A practitioner’s guide to persuasion: An overview of 15 selected persuasion theories, models and frameworks (2009)Approach and Avoidance Motivation: Investigating Hedonic Consumption in a Retail Setting (2012)Impact of fear appeals on pro-environmental behavior and crucial determinants (2015)Social Marketing: An Approach to Planned Social Change (1971)Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change (1983)Emotions and dissonance in ‘ethical’ consumption choices (2013)The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame (2017)RETRACTED: Value orientation, green attitude and green behavioral intentions: an empirical investigation among young consumers (2019)Experiments on mass communication, Vol. 3. (1949)A study of anxiety and learning. (1952)Effects of fear-arousing communications. (1953)The relationship between coping and avoiding behavior and response to fear-arousing propaganda. (1959)An experimental study of psychological resistances to fear arousing communications. (1962)Quantifying heterogeneity in a meta‐analysis (2002)Introduction to Meta‐Analysis (2009)Conducting Meta-Analyses in R with the metafor Package (2010)Fear of the coronavirus (COVID-19): Predictors in an online study conducted in March 2020 (2020)Multidisciplinary research priorities for the COVID-19 pandemic: a call for action for mental health science (2020)The Handbook of Social Psychology (1969)Attitudes, Personality and Behavior (1988)Dual-process theories in social psychology (1999)Acting as We Feel: When and How Attitudes Guide Behavior. (2005)Language of the Lost: An Explication of Stigma Communication (2007)Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement (2013)Manual for the State-Trait Anxiety Inventory (1970)The Psychology of Attitudes (1997)The Uses of Argument (2003)Laughing in the Face of Fear (of Disease Detection): Using Humor to Promote Cancer Self-Examination Behavior (2015)Unrealistic Hope and Unnecessary Fear: Exploring How Sensationalistic News Stories Influence Health Behavior Motivation (2016)Entrepreneurial Visions as Rhetorical History: A Diegetic Narrative Model of Stakeholder Enrollment (2021)Visual ethnography: Using photography in qualitative research (1989)Photographs and accountability: cracking the codes of an NGO (2007)[In]visible [in]tangibles: Visual portraits of the business élite (2009)Green Advertising: Salvation or Oxymoron? (1995)A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses (1998)Exploring the dimensions of ad creativity (2000)
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References

  • 1964Rhétorique de l'image1,081 cited
  • 2012Threatening communication: a critical re-analysis and a revised meta-analytic test of fear appeal theory679 cited
  • 2001Scary warnings and rational precautions: A review of the psychology of fear appeals637 cited
  • 2014Sixty years of fear appeal research: Current state of the evidence585 cited
  • 2009Fear, guilt, and shame appeals in social marketing373 cited
  • 1970Fear: The Potential of an Appeal Neglected by Marketing196 cited
  • 2004The role of fear in persuasion154 cited
  • 2004Fear appeal messages affect accessibility of attitudes toward the threat and adaptive behaviors135 cited
  • 1954Personality Differences Associated with Responsiveness to Fear-Arousing Communications1126 cited
  • 2008Subjective Knowledge and Fear Appeal Effectiveness: Implications for Message Design111 cited
  • 2012Mixing emotions: The use of humor in fear advertising107 cited
  • 2000Breast Self-Examination Pamphlets: A Content Analysis Grounded in Fear Appeal Research81 cited
  • 2012Fear appeals in anti-smoking advertising: How important is self-efficacy?74 cited
  • 1979Fear Appeal Effects in the Field: A Segmentation Approach73 cited
  • 1993The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny?

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70 cited
  • 1988Fear Appeals and Persuasion: Assumptions and Errors in Advertising Research52 cited
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