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Segmenting Motivation: An Analysis of Fantasy Baseball Motives and Mediated Sport Consumption
16 references·6 citing·47 second hop
Segmenting Motivation: An Analysis of Fantasy Baseball Motives and Mediated Sport Consumption (2011)Segmenting Motivation: An Analysis of Fan…For Love or Money: Developing and Validating a Motivational Scale for Fantasy Football Participation (2011)For Love or Money: Developing…Divided Loyalty? An Analysis of Fantasy Football Involvement and Fan Loyalty to Individual National Football League (NFL) Teams (2011)Divided Loyalty? An Analysis …The effects of fantasy football participation on NFL consumption: A qualitative analysis (2009)The effects of fantasy footba…Difference in Interrelationship between Spectators’ Motives and Behavioral Intentions Based on Emotional Attachment (2008)Difference in Interrelationsh…Symbiosis and Substitution in Spectator Sport (2006)Symbiosis and Substitution in…New Issues in Attendance Demand (2006)New Issues in Attendance Dema…Relationships among Spectator Gender, Motives, Points of Attachment, and Sport Preference (2005)Relationships among Spectator…Supporters, Followers, Fans, and Flaneurs (2002)Supporters, Followers, Fans, …Outcome uncertainty and attendance demand in sport: the case of English soccer (2002)Outcome uncertainty and atten…Female and Male Sport Fans: A Comparison of Sport Consumption Motives (2002)Female and Male Sport Fans: A…VARIABLES AFFECTING THE SPECTATOR DECISION TO ATTEND NBA GAMES (1995)VARIABLES AFFECTING THE SPECT…PRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE (1995)PRELIMINARY VALIDATION OF THE…The Positive Social and Self Concept Consequences of Sports Team Identification (1991)The Positive Social and Self …Benefit Segmentation: A Decision-Oriented Research Tool (1968)Benefit Segmentation: A Decis…Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design (1966)Consumer Buying Intentions an…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…A Segmentation Analysis of American Sports Bettors by Involvement (2023)A Segmentation Analysis of Am…Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones (2019)Smart Sports Fans: Factors In…Challenge Accepted: Why Women Play Fantasy Football (2018)Challenge Accepted: Why Women…"Genderfluid" or "Attack Helicopter" (2018)"Genderfluid" or "Attack Heli…Fantasy vs. Reality: Exploring the BIRGing and CORFing Behavior of Fantasy Football Participants (2016)Fantasy vs. Reality: Explorin…An Examination of Fantasy Sport Participation Motives and Substitution versus Attendance Intention (2015)An Examination of Fantasy Spo…Basking in reflected glory: Three (football) field studies. 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this work references cited by second hop

References

  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
  • 2002Supporters, Followers, Fans, and Flaneurs806 cited
  • 1995PRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE797 cited
  • 1966Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design579 cited
  • 1991The Positive Social and Self Concept Consequences of Sports Team Identification567 cited
  • 2005Relationships among Spectator Gender, Motives, Points of Attachment, and Sport Preference383 cited
  • 2002Outcome uncertainty and attendance demand in sport: the case of English soccer318 cited
  • 2002Female and Male Sport Fans: A Comparison of Sport Consumption Motives264 cited
  • 2006New Issues in Attendance Demand171 cited
  • 1995VARIABLES AFFECTING THE SPECTATOR DECISION TO ATTEND NBA GAMES138 cited
  • 2011For Love or Money: Developing and Validating a Motivational Scale for Fantasy Football Participation110 cited
  • 2009The effects of fantasy football participation on NFL consumption: A qualitative analysis97 cited
  • 2011Divided Loyalty? An Analysis of Fantasy Football Involvement and Fan Loyalty to Individual National Football League (NFL) Teams91 cited

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  • 2008Difference in Interrelationship between Spectators’ Motives and Behavioral Intentions Based on Emotional Attachment83 cited
  • 2006Symbiosis and Substitution in Spectator Sport74 cited
  • Cited by

    • 2018"Genderfluid" or "Attack Helicopter"79 cited
    • 2019Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones36 cited
    • 2016Fantasy vs. Reality: Exploring the BIRGing and CORFing Behavior of Fantasy Football Participants21 cited
    • 2018Challenge Accepted: Why Women Play Fantasy Football20 cited
    • 2023A Segmentation Analysis of American Sports Bettors by Involvement19 cited
    • 2015An Examination of Fantasy Sport Participation Motives and Substitution versus Attendance Intention16 cited