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Event Marketing—The Driver of Wine Culture · Study

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ArticleEvent Marketing—The Driver of Wine Culture

Zoltán Szabó2018

OA

Articlehybrid2018

Event Marketing—The Driver of Wine Culture

2 citations·0/0 files stored·Management Studies

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Wine Industry and Tourism Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

2001Entrenched Knowledge Structures and Consumer Response to New Products 1997Consumer preferences for wine attributes: a conjoint approach 1986A Consumer Approach to Branded Wines 1995Purchasing behaviour in the Northern Ireland wine market 2000The impact of sport sponsorship activities, Corporate image and prior use on a consumer purchase Intent

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2020Wine Purchasing Drivers of Young Bulgarians - an Empirical Study 2025101Events that are aging via innovation: The touristic importance of wine festivals in Hungary

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Details

Year2018

Typearticle

Published2018-01-28

VenueManagement Studies

ISSN-L2328-2185

Languageen

Citations2

Files0 public / 0

ShelfWine Industry and Tourism

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doi10.17265/2328-2185/2018.02.005

openalex_workW2789522722

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