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Investigating the mediating effect of Uber's sexual harassment case on its brand: Does it matter?
16 references·10 citing·42 second hop
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(2009)Brand Experience: What Is It?…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…The One Number You Need to Grow (2004)The One Number You Need to Gr…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…A Theory of Fairness, Competition, and Cooperation (1999)A Theory of Fairness, Competi…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Mood and judgment: The affect infusion model (AIM). (1995)Mood and judgment: The affect…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Multi-level value creation in the sharing economy: A configurational co-creation approach to business model development (2025)Multi-level value creation in…Prosumer-to-customer exchange in the sharing economy: Evidence from the P2P accommodation context (2022)Prosumer-to-customer exchange…Drivers’ perceptions of the sharing economy for transport services (2022)Drivers’ perceptions of the s…Does brand love lead to brand addiction? 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(1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Possessions and the Extended Self (1988)Evolving to a New Dominant Logic for Marketing (2003)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Interpretation of Cultures (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)A Theory of Social Comparison Processes (1954)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)ERC: A Theory of Equity, Reciprocity, and Competition (2000)Gender Differences in Preferences (2009)Beyond Markets and States: Polycentric Governance of Complex Economic Systems (2010)The Quarterly Journal of Economics (2024)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
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  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
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  • 2017The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry2,374 cited
  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
  • 2005

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Self‐Construal, Reference Groups, and Brand Meaning
2,045 cited
  • 2004The One Number You Need to Grow2,034 cited
  • Cited by

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    • 2020Al-enabled biometrics in recruiting: Insights from marketers for managers36 cited
    • 2020A trust-based peer-to-peer digital brand equity (P2P-DBE) model26 cited
    • 2022Does brand love lead to brand addiction?25 cited
    • 2022Drivers’ perceptions of the sharing economy for transport services25 cited
    • 2020Creating an effective self-managed service climate for frontline service employees24 cited
    • 2025Multi-level value creation in the sharing economy: A configurational co-creation approach to business model development11 cited
    • 2018The Safe and Trust factors of Mobile Transportation System for user behavior in Indonesia8 cited