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Men hate it, women love it: Guilty pleasure advertising messages
16 references·2 citing·55 second hop
Men hate it, women love it: Guilty pleasure advertising messages (2018)Men hate it, women love it: Guilty pleasu…The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making (2009)The Interplay among Category …Fear, guilt, and shame appeals in social marketing (2009)Fear, guilt, and shame appeal…Guilt appeals: Persuasion knowledge and charitable giving (2007)Guilt appeals: Persuasion kno…Guilt and giving: A process model of empathy and efficacy (2007)Guilt and giving: A process m…Agency and communion from the perspective of self versus others. (2007)Agency and communion from the…Social comparison, self-stereotyping, and gender differences in self-construals. (2006)Social comparison, self-stere…Moral Emotions and Moral Behavior (2006)Moral Emotions and Moral Beha…IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion (2004)IMAGINE YOURSELF IN THE PRODU…Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent (2003)Enhancing or disrupting guilt…The motivating function of thinking about the future: Expectations versus fantasies. (2002)The motivating function of th…Emotion, Regulation, and Moral Development (2000)Emotion, Regulation, and Mora…Gender Differences in the Use of Message Cues and Judgments (1991)Gender Differences in the Use…An Assessment of the Mall Intercept as a Data Collection Method (1985)An Assessment of the Mall Int…Imagination and expectation: The effect of imagining behavioral scripts on personal influences. (1983)Imagination and expectation: …The effect of imagining an event on expectations for the event: An interpretation in terms of the availability heuristic (1978)The effect of imagining an ev…Shame and Guilt in Neurosis (1974)Shame and Guilt in NeurosisSweat it for sustainability: Impact of physical activity/exercise on sustainable consumption (2022)Sweat it for sustainability: …Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment (2020)Deal or No Deal? Online Deals…The role of transportation in the persuasiveness of public narratives. (2000)Mediating Tourist Experiences (2009)A Narrative Policy Framework: Clear Enough to Be Wrong? (2010)Asymmetric effects of online consumer reviews (2014)The theory of decision making. (1954)Motivational determinants of risk-taking behavior. (1957)Availability: A heuristic for judging frequency and probability (1973)Norm theory: Comparing reality to its alternatives. 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References

  • 2006Moral Emotions and Moral Behavior3,216 cited
  • 2000Emotion, Regulation, and Moral Development2,422 cited
  • 1974Shame and Guilt in Neurosis2,081 cited
  • 2007Agency and communion from the perspective of self versus others.1,298 cited
  • 2004IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion832 cited
  • 1991Gender Differences in the Use of Message Cues and Judgments636 cited
  • 2002The motivating function of thinking about the future: Expectations versus fantasies.548 cited
  • 2009The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making529 cited
  • 1978The effect of imagining an event on expectations for the event: An interpretation in terms of the availability heuristic482 cited
  • 1985An Assessment of the Mall Intercept as a Data Collection Method445 cited
  • 1983Imagination and expectation: The effect of imagining behavioral scripts on personal influences.433 cited
  • 2003Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent413 cited
  • 2006Social comparison, self-stereotyping, and gender differences in self-construals.381 cited
  • 2007Guilt and giving: A process model of empathy and efficacy379 cited

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  • 2007Guilt appeals: Persuasion knowledge and charitable giving375 cited
  • 2009Fear, guilt, and shame appeals in social marketing373 cited
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    • 2022Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption12 cited
    • 2020Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment12 cited