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Men hate it, women love it: Guilty pleasure advertising messages · Study

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ArticleMen hate it, women love it: Guilty pleasure advertising messages

Matthew P. Lancellotti2018

Article2018

Men hate it, women love it: Guilty pleasure advertising messages

Matthew P. Lancellotti · Sunil Thomas

16 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Media, Gender, and Advertising

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References

2006Moral Emotions and Moral Behavior 2000Emotion, Regulation, and Moral Development 1974Shame and Guilt in Neurosis 2007Agency and communion from the perspective of self versus others.2004IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion 1991Gender Differences in the Use of Message Cues and Judgments 2002The motivating function of thinking about the future: Expectations versus fantasies.2009The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making

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2014Guilt in Marketing Research: An Elicitation–Consumption Perspective and Research Agendaarticle · 17 shared references 2022Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertisingarticle · 8 shared references 2020Three Ways that Aging Affects Women Differently from Menchapter · 8 shared references 2015Cross-Domain Effects of Guilt on Desire for Self-Improvement Productsarticle · 7 shared references 2013Shame‐Free Guilt Appeals: Testing the Emotional and Cognitive Effects of Shame and Guilt Appealsarticle · 7 shared references 2017Anticipated Consumer Guiltarticle · 7 shared references

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Year2018

Typearticle

Published2018-01-30

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations16

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2018.01.021

openalex_workW2790769072

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