Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Teaching the Undergraduate Research Course for Advertising Majors: Course Content and Key Challenges

8 references·1 citing·25 second hop

FromToDepth

this work references cited by second hop

References

1997A Model for Effective Teaching and Learning in Research Methods21 cited
1999Teaching Practices and Emphases in Advertising Creative Courses20 cited
2000The Advertising Marketplace and the Media Planning Course19 cited
1991The communication investigator: Teaching research methods to undergraduates14 cited
1996Research Skills Instruction in Undergraduate Programs13 cited
2003Preparing Planners: Account Planning and the Advertising Curriculum8 cited
2003Maximizing Research Methods Instruction8 cited
2002Teaching the Advertising Media-planning Course: Trying to Serve Two Masters7 cited

Cited by

2016Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by J ournal of A dvertising E ducation6 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work