The Relationship Between Risk Taking and Performance of Small and Medium Agro Processing Enterprises in Kenya

Kenneth Lawrence Wanjau · Angeline Wambui Wambugu · Joseph K. Mung'atu

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Entrepreneurship Studies and Influences Innovation and Knowledge Management Firm Innovation and Growth

Abstract

The element of risk taking in entrepreneurial orientation reflects calculated and manageable risks. Risk taking is a dominant attribute of entrepreneurship as the higher the risk-taking orientation, the higher a firm’s profitability and growth. This purpose of this paper was to establish the influence of entrepreneurial risk taking and firm performance of agro processing small and medium enterprises in Kenya. The study findings revealed that risk taking has a positive impact on firm performance of agro processing SMEs in Kenya. The implications of these findings for managerial practice and suggestions for further research are discussed. Keywords: Entrepreneurship, Entrepreneurial Orientation, Risk taking, Firm Performance, Agro Processing SMEs, Kenya

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