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The Effect Of Social Media Marketing On Value Equity, Brand Equity And Relationship Equity On Young Entrepreneurs In Medan City
16 references·0 citing·50 second hop
The Effect Of Social Media Marketing On Value Equity, Brand Equity And Relationship Equity On Young Entrepreneurs In Medan City (2018)The Effect Of Social Media Marketing On V…A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers (2015)A research on effectiveness o…Brand strategies in social media (2014)Brand strategies in social me…Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012)Marketing meets Web 2.0, soci…Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Usage, barriers and measureme…Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media? Get serious! Un…From social media to social customer relationship management (2011)From social media to social c…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention (2010)Impacts of Luxury Fashion Bra…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Web 2.0: Conceptual foundations and marketing issues (2008)Web 2.0: Conceptual foundatio…Customer Equity Drivers and Future Sales (2008)Customer Equity Drivers and F…Characteristics of Innovation and Innovation Adoption in Public Organizations: Assessing the Role of Managers (2008)Characteristics of Innovation…Wikinomics: how mass collaboration changes everything (2007)Wikinomics: how mass collabor…A social influence model of consumer participation in network- and small-group-based virtual communities (2004)A social influence model of c…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy (2001)Driving Customer Equity, How …Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Exploration and Exploitation in Organizational Learning (1991)Managerial Innovation: Conceptions, Processes and Antecedents (2011)Collaborative Innovation: A Viable Alternative to Market Competition and Organizational Entrepreneurship (2013)INNOVATION IN THE PUBLIC SECTOR: A SYSTEMATIC REVIEW AND FUTURE RESEARCH AGENDA (2015)Diffusion of Innovations 1 (2019)The diffusion of innovations (1983)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)From e-commerce to social commerce: A close look at design features (2012)Business to business digital content marketing: marketers’ perceptions of best practice (2014)The usage of digital marketing channels in SMEs (2015)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media19,104 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media5,200 cited
  • 2007Wikinomics: how mass collaboration changes everything3,399 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,755 cited
  • 2004A social influence model of consumer participation in network- and small-group-based virtual communities2,244 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,214 cited
  • 2012Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy1,108 cited
  • 2011Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands1,037 cited
  • 2008Characteristics of Innovation and Innovation Adoption in Public Organizations: Assessing the Role of Managers1,010 cited
  • 2008Web 2.0: Conceptual foundations and marketing issues1,008 cited
  • 2010Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention768 cited
  • 2011From social media to social customer relationship management686 cited
  • 2014Brand strategies in social media570 cited
  • 2001Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy

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481 cited
  • 2015A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers466 cited
  • 2008Customer Equity Drivers and Future Sales458 cited
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