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UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS

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References

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2004A social influence model of consumer participation in network- and small-group-based virtual communities

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2,242 cited

2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited

2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents1,583 cited

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1991European Business Review50 cited
2022A mediation analysis of perceived service quality, customer satisfaction and customer engagement in the banking sector43 cited
2021Delight and Commitment—Revisiting the Satisfaction-Loyalty Link30 cited
2006European Business Review26 cited
2020A trust-based peer-to-peer digital brand equity (P2P-DBE) model26 cited
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2019Emotional and rational customer engagement: exploring the development route and the motivation24 cited
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