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Conceptualizing the Roles of Founder Personality Traits in Startups' Construction of Brand Identity
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References

  • 1984Research in Organizational Behavior10,806 cited
  • 1934The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle7,610 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2000Organizational Identity, Image, and Adaptive Instability1,726 cited
  • 2000A Stakeholder Approach to Organizational Identity1,188 cited
  • 2010Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective536 cited
  • 2015The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis509 cited
  • 2001Building Service Brands via Social Identity: Lessons from the Sports Marketplace447 cited
  • 2012Creating Major Innovations with Customers: Insights from Small and Young Technology Firms331 cited
  • 2000An investigation of marketing practice by firm size307 cited
  • 2014A Downside to the Entrepreneurial Personality?270 cited
  • 2008Managing Complexity and Unforeseeable Uncertainty in Startup Companies: An Empirical Study239 cited
  • 2013Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives178 cited

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1986
MARKETING WARFARE
159 cited
  • 2014Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time159 cited
  • Cited by

    • 2023Entrepreneurial traits: a systematic literature review8 cited