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Teaching Students Self-Advertising/Marketing Skills in the Age of Social Media: Designing an Experiential Exercise
6 references·0 citing·24 second hop
Teaching Students Self-Advertising/Marketing Skills in the Age of Social Media: Designing an Experiential Exercise (2011)Teaching Students Self-Advertising/Market…Social Networks: Facebook's Role in the Advertising Classroom (2010)Social Networks: Facebook's R…It's Not New to Them: Using Ning.com to Enhance Student Engagement in the Study of Social Web Marketing and Web 2.0 Direct Response Methods (2010)It's Not New to Them: Using N…Web 2.0: Opportunities and Challenges for Marketing Educators (2009)Web 2.0: Opportunities and Ch…Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search? (2003)Developing Self-Marketing Ski…Developing Self-Marketing Skills for Student Career Success (1992)Developing Self-Marketing Ski…Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions (1990)Student and Employer Evaluati…Handbook of Industrial and Organizational Psychology. (1977)Handbook of industrial and organizational psychology (1993)What Skills are Most Important? A Comparison of Employer, Student, and Staff Perceptions (1998)Ensuring Service Quality for Campus Career Services Centers: A Modified SERVQUAL Scale (2000)Introducing Professional and Career Development Skills in the Marketing Curriculum (2005)Role of self-esteem within the job search process. (1983)A TALE OF TWO JOB MARKETS: ORGANIZATIONAL SIZE AND ITS EFFECTS ON HIRING PRACTICES AND JOB SEARCH BEHAVIOR (1999)Undergraduate Business Internships and Career Success: Are They Related? (2000)Application of Contemporary Literature to Enhance Interpersonal Skills and Ethical Decision Making in Professional Selling Coursework (2007)Creative Writing in Marketing Education: Poetry as an Innovative Pedagogical Tool (2009)Development and validation of an individual entrepreneurial potential new measurement scale (2023)Occupational outlook handbook (1998)Marketing management: analysis. planning. implementation and control (2000)Occupational outlook handbook, 2014-2015 (2015)The Chronicle of Higher Education (1977)Information revelation and privacy in online social networks (2005)Born digital: understanding the first generation of digital natives (2009)Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by J ournal of A dvertising E ducation (2016)Social Media Marketing: A Commentary on Teaching and Learning in a Dynamic Field (2023)Digital Natives, Digital Immigrants Part 1 (2001)Educating the Net Generation (2005)The Christian Science Monitor (2011)Using Social Media to Teach Social Media Advertising: How to Leverage Student Prior Knowledge and Word Press Blogs (2012)From Web 2.0 to Web 3.0: Implications for Advertising Courses (2011)
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References

  • 1990Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions122 cited
  • 2003Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?75 cited
  • 2009Web 2.0: Opportunities and Challenges for Marketing Educators17 cited
  • 1992Developing Self-Marketing Skills for Student Career Success17 cited
  • 2010Social Networks: Facebook's Role in the Advertising Classroom15 cited
  • 2010It's Not New to Them: Using Ning.com to Enhance Student Engagement in the Study of Social Web Marketing and Web 2.0 Direct Response Methods10 cited

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