References

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• 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,486 cited
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• 2015Using EEG to Predict Consumers’ Future Choices267 cited
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• 2012Consumer evaluation of copycat brands: The effect of imitation type91 cited
• 2015A typology of brand counterfeiting and imitation based on a semiotic approach55 cited
• 2012N400 as an index of uncontrolled categorization processing in brand extension