Investigating the Factors That Make a Fashion App Successful: The Moderating Role of Personalization

Jay Trivedi · Hemant Trivedi

54 citations0/0 files storedJournal of Internet Commerce

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Health, Technology, Consumer Behavior

Abstract

Online fashion retailers promote use of fashion apps among their consumers. However, dissatisfaction in using these apps is one of the reasons consumers uninstall them. This research studies the influence of information quality, service quality, and system quality on app satisfaction. Further, the influence of app satisfaction on purchase intentions is also studied. In addition, the moderating role of personalization among the three quality dimensions and app satisfaction is observed. Primary data were collected from 268 respondents. The results established system quality as the most significant factor influencing app satisfaction. Further, personalizing the app increased the influence of the three quality dimensions on app satisfaction.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1992Alternative Ways of Assessing Model Fit 1980Understanding Attitudes and Predicting Social Behavior 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 1996The Behavioral Consequences of Service Quality 2003The DeLone and McLean Model of Information Systems Success: A Ten-Year Update 1979Review of Psychometric theory (2nd ed.).1992Information Systems Success: The Quest for the Dependent Variable

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