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Identifying paths to audience success of media products: the media decision-makers’ perspective
16 references·0 citing·42 second hop
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References

  • 1953Die Betriebswirtschaft4,537 cited
  • 2012Set-Theoretic Methods for the Social Sciences2,847 cited
  • 2014The Comparative Method2,128 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue1,591 cited
  • 2010Standards of Good Practice in Qualitative Comparative Analysis (QCA) and Fuzzy-Sets1,472 cited
  • 2001Fuzzy-Set Social Science982 cited
  • 2003How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets914 cited
  • n.d.THE INFLUENCE OF EXPERT REVIEWS ON CONSUMER DEMAND FOR EXPERIENCE GOODS: A CASE STUDY OF MOVIE CRITICS -super-*514 cited
  • 2005An exploration of the brand identity–brand image linkage: A communications perspective488 cited
  • 2013Combining QCA and Process Tracing in Set-Theoretic Multi-Method Research390 cited
  • 2007The Power of Stars: Do Star Actors Drive the Success of Movies?373 cited
  • 2005Price structure in two-sided markets: Evidence from the magazine industry356 cited
  • 1996Patterns of Competition: The Diffusion of a Market Position in Radio Broadcasting299 cited
  • 2006Reducing complexity in Qualitative Comparative Analysis (QCA): Remote and proximate factors and the consolidation of democracy

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277 cited
  • 2006Handbook of Media Management and Economics219 cited
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