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Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage
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Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage (2003)Mastering Customer Value Management: The …Service quality implementation: problems and solutions (2010)Service quality implementatio…Out of the Crisis (1982)Attractive Quality and Must-Be Quality (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Differentiation by improving quality of services at the last touch point (2012)
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