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Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis
16 references·1 citing·50 second hop
Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis (2018)Advertising strategy and its effectivenes…Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands? (2015)Halo (Spillover) Effects in S…Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises (2012)Rising from the Ashes: How Br…The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2011)The Effects of Traditional an…Predicting the Present with Google Trends (2010)Predicting the Present with G…Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises (2009)Does a Firm's Product-Recall …Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully (2008)Moving from Free to Fee: How …The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007)The Impact of a Product-Harm …When Will a Brand Scandal Spill Over, and how Should Competitors Respond? (2006)When Will a Brand Scandal Spi…Competitive Reactions to Advertising and Promotion Attacks (2005)Competitive Reactions to Adve…Applied Time Series Econometrics (2004)Applied Time Series Econometr…Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations (2000)Impact of Product-Harm Crises…Consumer Response to Negative Publicity: The Moderating Role of Commitment (2000)Consumer Response to Negative…Managing Advertising and Promotion for Long-Run Profitability (1999)Managing Advertising and Prom…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…The Persistence of Marketing Effects on Sales (1995)The Persistence of Marketing …Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Self-generated validity and o…Please do not disturb: the effect of Zero-Contact Marketing on Korean consumers' decision-making process (2021)Please do not disturb: the ef…Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Review of personality and social psychology (1983)The Great Crash, the Oil Price Shock, and the Unit Root Hypothesis (1989)Managing brand equity : capitalizing on the value of a brand name. (1991)How to repair customer trust after negative publicity: The roles of competence, integrity, benevolence, and forgiveness (2009)Managing Brands in the Social Media Environment (2013)Corporate financing and investment decisions when firms have information that investors do not have (1984)Corporate Social and Financial Performance: A Meta-Analysis (2003)Handbook of Social Psychology (2013)Corporate Accountability Reporting and High-Profile Misconduct (2015)A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context (2005)Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)Tried and tested: The impact of online hotel reviews on consumer consideration (2008)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)The effect of social media communication on consumer perceptions of brands (2014)Experimental and Quasi-Experimental Designs for Research (1963)Features of similarity. (1977)Understanding Attitudes and Predicting Social Behavior (1980)Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)A model of dual attitudes. (2000)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Macroeconomics and Reality (1980)Statistical analysis of cointegration vectors (1988)Building Models for Marketing Decisions (2000)Customer Satisfaction and Shareholder Value (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Diffusion of innovations. (2003)Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control (2012)Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? (2013)Social Commerce: A Contingency Framework for Assessing Marketing Potential (2013)Diffusion of Innovations 1 (2019)Online Product Opinions: Incidence, Evaluation and Evolution (2011)Social Media and Firm Equity Value (2012)The cost of racial animus on a black candidate: Evidence using Google search data (2014)Panel unit root tests under cross‐sectional dependence (2005)Commodity prices, interest rates and the dollar (2009)BitCoin meets Google Trends and Wikipedia: Quantifying the relationship between phenomena of the Internet era (2013)
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References

  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 2004Applied Time Series Econometrics1,200 cited
  • 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
  • 2000Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations982 cited
  • 2011The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace601 cited
  • 2009Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises506 cited
  • 1995The Persistence of Marketing Effects on Sales456 cited
  • 2010Predicting the Present with Google Trends428 cited
  • 2007The Impact of a Product-Harm Crisis on Marketing Effectiveness407 cited
  • 1999Managing Advertising and Promotion for Long-Run Profitability406 cited
  • 2006When Will a Brand Scandal Spill Over, and how Should Competitors Respond?380 cited
  • 2012Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises339 cited
  • 2015Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?291 cited

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  • 2008Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully282 cited
  • 2005Competitive Reactions to Advertising and Promotion Attacks270 cited
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    • 2021Please do not disturb: the effect of Zero-Contact Marketing on Korean consumers' decision-making process12 cited