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La responsabilidad social de los stakeholders en la publicidad: necesidad de un compromiso ético en la industria publicitaria
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La responsabilidad social de los stakeholders en la publicidad: necesidad de un compromiso ético en la industria publicitaria (2018)La responsabilidad social de los stakehol…Reinventar la publicidad (1994)Reinventar la publicidadLa publicidad que vivimos (1994)La publicidad que vivimosPublicidad: la tercera palabra de Dios (1989)Publicidad: la tercera palabr…Advertising Self-Regulation: True Purpose and Limits (1989)Advertising Self-Regulation: …The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)The Distorted Mirror: Reflect…Advertising Self-Regulation: Private Government and Agent of Public Policy (1985)Advertising Self-Regulation: …Exit, Voice, and Loyalty (1970)Journalism monographs (1984)Community, market, state—and associations? (1985)Direct marketing and the use of individual-level consumer information: Determining how and when “privacy” matters (1995)Direct marketing and the use of individual-level consumer information: Determining how and when ?privacy? matters (1997)Buy, boycott or blog (2012)Still the Century of Corporatism? (1974)Framework for Analyzing Marketing Ethics (1983)Industry Self-Regulation: An Economic, Organizational, and Political Analysis (1983)Resource-advantage theory (2010)Norway's Food Waste Reduction Governance: From Industry Self‐Regulation to Governmental Regulation? (2021)What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers (2021)Language, Thought, and Reality. (1956)Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (1977)The Culture of Narcissism: American Life in an Age of Diminishing Expectations (1979)Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Marketing, the consumer society and hedonism (2002)Publicidad chilena en un proceso de crecimiento económico: aspectos formales, apelaciones textuales y papeles atribuidos a los personajes en la publicidad gráfica del retail a fines de la década de 1990 (2016)Cambios en la presentación de los personajes de la publicidad del retail en Chile en un contexto de modificaciones en la lógica de consumo asociadas a transformaciones socioculturales (1997-2013) (2017)Los anunciantes españoles y el nuevo contexto de comunicación: una aproximación cualitativa (2010)La publicidad y su responsabilidad social / Advertising and its social responsibility (2017)La publicidad como arte y el arte como publicidad (1998)Comprender la publicidad para transformar la sociedad (2014)Impacto de la pandemia Covid-19 sobre la publicidad. España como laboratorio de la crisis y de las tendencias comunicativas (2021)
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References

  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising432 cited
  • 1989Advertising Self-Regulation: True Purpose and Limits108 cited
  • 1985Advertising Self-Regulation: Private Government and Agent of Public Policy79 cited
  • 1994La publicidad que vivimos34 cited
  • 1994Reinventar la publicidad14 cited
  • 1989Publicidad: la tercera palabra de Dios11 cited

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