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PAZARLAMA İLETİŞİMİNDE KULLANILAN KITLIK TAKTİKLERİNİN TÜKETİCİLER ÜZERİNDEKİ ETKİSİ
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PAZARLAMA İLETİŞİMİNDE KULLANILAN KITLIK TAKTİKLERİNİN TÜKETİCİLER ÜZERİNDEKİ ETKİSİ (2018)PAZARLAMA İLETİŞİMİNDE KULLANILAN KITLIK …Scarcity Messages (2011)Scarcity MessagesDoes Choice Mean Freedom and Well-Being? (2010)Does Choice Mean Freedom and …The Effects of Time Constraints on Consumers' Judgments of Prices and Products (2003)The Effects of Time Constrain…Framing the Deal: The Role of Restrictions in Accentuating Deal Value (1997)Framing the Deal: The Role of…Scarcity and preference: An experiment on unavailability and product evaluation (1994)Scarcity and preference: An e…Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior (1992)Need for Cognition and Advert…Scarcity effects on value: A quantitative review of the commodity theory literature (1991)Scarcity effects on value: A …Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Central and peripheral routes to persuasion: An individual difference perspective. (1986)Central and peripheral routes…Influence : science and practice (1985)Influence : science and pract…The Efficient Assessment of Need for Cognition (1984)The Efficient Assessment of N…The need for cognition. (1982)The need for cognition.Abnormality as a positive characteristic: The development and validation of a scale measuring need for uniqueness. (1977)Abnormality as a positive cha…The prediction of behavior from attitudinal and normative variables (1970)The prediction of behavior fr…Implications of Commodity Theory for Value Change (1968)Implications of Commodity The…An experimental investigation of need for cognition. (1955)An experimental investigation…Social learning and clinical psychology. (1954)The Measurement of Meaning (1957)On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications. (1962)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)From Intentions to Actions: A Theory of Planned Behavior (1985)The theory of planned behavior (1991)The Psychology of Interpersonal Relations. (1958)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)The role of transportation in the persuasiveness of public narratives. (2000)Political conservatism as motivated social cognition. (2003)A Theory of Cognitive Dissonance (2017)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advances in Consumer Research (2025)Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. (1996)ATTITUDES AND ATTITUDE CHANGE (1997)“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Telling more than we can know: Verbal reports on mental processes. (1977)The Elaboration Likelihood Model of Persuasion (1986)The Principles of Psychology (1891)A Theory of Cognitive Dissonance (1957)A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)One Hundred Years of Social Psychology Quantitatively Described (2003)Measuring perceptions of brand luxury (2004)Construct validity in psychological tests. (1955)EFFECTS OF GROUP PRESSURE UPON THE MODIFICATION AND DISTORTION OF JUDGMENTS (1961)The antecedents of self-esteem (1965)Consumers' Need for Uniqueness: Scale Development and Validation (2001)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)Why do humans reason? Arguments for an argumentative theory (2011)Exchange and Power in Social Life. (1965)Inequity In Social Exchange (1965)A Social Psychologist Discovers Chicago Sociology (1989)Attitude change: Multiple roles for persuasion variables. (1998)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Social Influence: Compliance and Conformity (2004)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)
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References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
  • 1982The need for cognition.5,390 cited
  • 1985Influence : science and practice3,581 cited
  • 1984The Efficient Assessment of Need for Cognition3,047 cited
  • 1986Central and peripheral routes to persuasion: An individual difference perspective.1,123 cited
  • 1970The prediction of behavior from attitudinal and normative variables890 cited
  • 1977Abnormality as a positive characteristic: The development and validation of a scale measuring need for uniqueness.854 cited
  • 1991Scarcity effects on value: A quantitative review of the commodity theory literature719 cited
  • 1992Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior627 cited
  • 1968Implications of Commodity Theory for Value Change592 cited
  • 1955An experimental investigation of need for cognition.573 cited
  • 2003The Effects of Time Constraints on Consumers' Judgments of Prices and Products488 cited
  • 2011Scarcity Messages441 cited
  • 1997Framing the Deal: The Role of Restrictions in Accentuating Deal Value424 cited
  • 2010Does Choice Mean Freedom and Well-Being?

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380 cited
  • 1994Scarcity and preference: An experiment on unavailability and product evaluation306 cited
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