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PENGARUH PERCEIVED QUALITY TERHADAP BRAND LOYALTY MELALUI MEDIASI BRAND IMAGE DAN BRAND TRUST
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2005An examination of the determinants of customer loyalty in mobile commerce contexts1,043 cited
  • 2003When Does Commitment Lead to Loyalty?870 cited
  • 2002Panduan riset perilaku konsumen684 cited
  • 2011The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands541 cited
  • 2007Customer based brand equity: evidence from the hotel industry418 cited
  • 2008Risk aversion and brand loyalty: the mediating role of brand trust and brand affect343 cited
  • 2009Strategi Promosi yang Kreatif dan Analisis Kasus Integrated Marketing Communication335 cited
  • 2013The influence of customer brand identification on hotel brand evaluation and loyalty development328 cited
  • 2015Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants297 cited
  • 2011Why do satisfied customers switch? Focus on the restaurant patron variety-seeking orientation and purchase decision involvement118 cited
  • 2013PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (SURVEI PADA KONSUMEN KFC KAWI MALANG)56 cited
  • 2011Manajemen dan Strategi Merek43 cited

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  • 2021The Effort to Increase Loyalty through Brand Image, Brand Trust, and Satisfaction as Intervening Variables28 cited