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Original brands in competition against high quality copycats
16 references·3 citing·43 second hop
Original brands in competition against high quality copycats (2018)Original brands in competition against hi…Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Signaling Status with Luxury …The Theory of the Leisure Class (2009)The Theory of the Leisure Cla…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Teaching Old Brands New Trick…Consumers' Need for Uniqueness: Scale Development and Validation (2001)Consumers' Need for Uniquenes…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…Possessions and the Extended Self (1988)Possessions and the Extended …Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Advertising as Information (1974)Advertising as InformationInformation and Consumer Behavior (1970)Information and Consumer Beha…Product attributes and benefits: integrated framework and research agenda (2023)Product attributes and benefi…Factors predicting young consumers’ purchase intention of non-deceptive counterfeit: evidence from Gulf countries (2023)Factors predicting young cons…Mapping Luxury Consumption: A Bibliometric Analysis of Evolution, Antecedents, Outcomes, and Future Directions (2022)Mapping Luxury Consumption: A…Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. 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this work references cited by second hop

References

  • 1988Possessions and the Extended Self9,050 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 2009The Theory of the Leisure Class5,281 cited
  • 1974Advertising as Information3,430 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,789 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,657 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning1,418 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited

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1994
Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality
1,198 cited

Cited by

  • 2023Product attributes and benefits: integrated framework and research agenda15 cited
  • 2022Mapping Luxury Consumption: A Bibliometric Analysis of Evolution, Antecedents, Outcomes, and Future Directions12 cited
  • 2023Factors predicting young consumers’ purchase intention of non-deceptive counterfeit: evidence from Gulf countries11 cited