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Examining consumer responses to cross-border brand acquisitions
16 references·0 citing·38 second hop
Examining consumer responses to cross-border brand acquisitions (2018)Examining consumer responses to cross-bor…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The Animosity Model of Foreig…National Cultural Distance and Cross-Border Acquisition Performance (1998)National Cultural Distance an…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Self-Reports in Organizational Research: Problems and Prospects (1986)Self-Reports in Organizationa…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Availability: A heuristic for judging frequency and probability (1973)Availability: A heuristic for…The psychology of interpersonal relations. (1958)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Belief in the law of small numbers. (1971)Subjective probability: A judgment of representativeness (1972)On the psychology of prediction. (1973)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Telling more than we can know: Verbal reports on mental processes. (1977)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Understanding Attitudes and Predicting Social Behavior (1980)The Measurement of Destination Image: An Empirical Assessment (1993)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Leadership: The Cutting Edge. (1979)Organizational citizenship behavior: Its nature and antecedents. (1983)Research in Organizational Behavior. (1986)Accounting for common method variance in cross-sectional research designs. (2001)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1973Availability: A heuristic for judging frequency and probability9,980 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,545 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited

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  • 1998National Cultural Distance and Cross-Border Acquisition Performance1,119 cited
  • 2002How perceived brand globalness creates brand value1,109 cited
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