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When opposites attract? Exploring the existence of complementarity in self‐brand congruence processes
16 references·3 citing·34 second hop
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References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
  • 1965Exchange and Power in Social Life.13,624 cited
  • 1960The Norm of Reciprocity: A Preliminary Statement11,995 cited
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  • 1962Social Behavior: Its Elementary Forms2,399 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2010Survey Research Methods

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Cited by

  • 2019Perceived value, satisfaction and future intentions in sport services22 cited
  • 2021Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service20 cited
  • 2020Análisis sociodemográfico de la percepción de marca en un servicio deportivo público: del target al buyer persona (Sociodemographic analysis of brand perception in a public sports service: from target to person buyer)9 cited