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Redefining fit: examining CSR company-issue fit in stigmatized industries · Study

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ArticleRedefining fit: examining CSR company-issue fit in stigmatized industries

Lucinda Austin2018

Article2018

Redefining fit: examining CSR company-issue fit in stigmatized industries

Lucinda Austin · Barbara Miller Gaither

46 citations·0/0 files stored·Journal of Brand Management

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Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability Corporate Identity and Reputation

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References

2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives 2005The impact of perceived corporate social responsibility on consumer behavior 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies 2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs 2006The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations 2003When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism 2002Building Brand Equity through Corporate Societal Marketing 2013When consumers doubt, Watch out! The role of CSR skepticism

Cited by

2022Socially stigmatized company’s CSR efforts during the COVID-19 pandemic: The effects of CSR fit and perceived motives 2024Stigma in marketing and consumer research: A literature review and research agenda 2023Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response

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Details

Year2018

Typearticle

Published2018-05-18

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations46

Files0 public / 0

ShelfCorporate Social Responsibility Reporting

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doi10.1057/s41262-018-0107-3

openalex_workW2804359106

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