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Redefining fit: examining CSR company-issue fit in stigmatized industries
16 references·3 citing·45 second hopsampled
Redefining fit: examining CSR company-issue fit in stigmatized industries (2018)Redefining fit: examining CSR company-iss…When consumers doubt, Watch out! The role of CSR skepticism (2013)When consumers doubt, Watch o…Convenience samples of college students and research reproducibility (2013)Convenience samples of colleg…How Audiences Seek Out Crisis Information: Exploring the Social-Mediated Crisis Communication Model (2012)How Audiences Seek Out Crisis…Problem Solving and Communicative Action: A Situational Theory of Problem Solving (2011)Problem Solving and Communica…Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR (2011)Perceived Organizational Moti…Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media (2011)Is the medium the message? Pe…The ‘Catch 22’ of communicating CSR: Findings from a Danish study (2008)The ‘Catch 22’ of communicati…Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Consumer Responses to Corpora…The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations (2006)The Effect of Corporate Socia…The company‐cause‐customer fit decision in cause‐related marketing (2006)The company‐cause‐customer fi…Corporate social responsibility communication: stakeholder information, response and involvement strategies (2006)Corporate social responsibili…Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)Building Corporate Associatio…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives (2004)Doing Better at Doing Good: W…When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism (2003)When Is Honesty the Best Poli…Building Brand Equity through Corporate Societal Marketing (2002)Building Brand Equity through…Stigma in marketing and consumer research: A literature review and research agenda (2024)Stigma in marketing and consu…Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response (2023)Is unfit CSR novel? Exploring…Socially stigmatized company’s CSR efforts during the COVID-19 pandemic: The effects of CSR fit and perceived motives (2022)Socially stigmatized company’…Human Inference: Strategies and Shortcomings of Social Judgment. 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References

  • 2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives2,319 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies1,651 cited
  • 2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs1,593 cited
  • 2006The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations1,360 cited
  • 2003When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism1,000 cited
  • 2002Building Brand Equity through Corporate Societal Marketing944 cited
  • 2013When consumers doubt, Watch out! The role of CSR skepticism896 cited
  • 2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing866 cited
  • 2011Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media785 cited
  • 2012How Audiences Seek Out Crisis Information: Exploring the Social-Mediated Crisis Communication Model607 cited
  • 2011Problem Solving and Communicative Action: A Situational Theory of Problem Solving588 cited
  • 2013Convenience samples of college students and research reproducibility566 cited

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  • 2011Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR555 cited
  • 2008The ‘Catch 22’ of communicating CSR: Findings from a Danish study462 cited
  • 2006The company‐cause‐customer fit decision in cause‐related marketing386 cited
  • Cited by

    • 2022Socially stigmatized company’s CSR efforts during the COVID-19 pandemic: The effects of CSR fit and perceived motives38 cited
    • 2024Stigma in marketing and consumer research: A literature review and research agenda13 cited
    • 2023Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response10 cited