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Consumer-based approach to customer engagement – The case of luxury brands · Study

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ArticleConsumer-based approach to customer engagement – The case of luxury brands

Catherine Prentice2018

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Articlegreen2018

Consumer-based approach to customer engagement – The case of luxury brands

Catherine Prentice · Sandra María Correia Loureiro

171 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Retail Behavior Studies

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References

1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 2016Understanding Customer Experience Throughout the Customer Journey 2011Customer Engagement 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions 2011Consumer engagement in a virtual brand community: An exploratory analysis 2009The Oxford Handbook of Positive Psychology 2003Les passions de l'âme: On obsessive and harmonious passion.

Cited by

2020Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust 2019Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences 2019The influence of identity-driven customer engagement on purchase intention 2023Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty

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2022Tendencias emergentes en la literatura sobre el compromiso del cliente: un análisis bibliométricoarticle · 12 shared references 2021Past, present, and future of customer engagementarticle · 11 shared references 2019Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequencesarticle · 11 shared references 2020A meta‐analysis of customer engagement behaviourarticle · 11 shared references 2019The influence of identity-driven customer engagement on purchase intentionarticle · 11 shared references 2017A customer engagement framework for a B2B contextarticle · 11 shared references

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Year2018

Typearticle

Published2018-05-18

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations171

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2018.05.003

openalex_workW2804376837

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2020

Virtual reality through the customer journey: Framework and propositions

2020Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation

2021Intrinsic motivation of luxury consumers in an emerging market

2021Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives