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Advertising Avoidance: A Consumer Socialization Perspective
16 references·0 citing·48 second hop
Advertising Avoidance: A Consumer Socialization Perspective (2017)Advertising Avoidance: A Consumer Sociali…Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework (2012)Social Media Peer Communicati…The Residual Impact of Avoided Television Advertising (2010)The Residual Impact of Avoide…Universal differences in advertising avoidance behavior: A cross-cultural study (2008)Universal differences in adve…Avoiding Television Advertising: Some Explanations from Time Allocation Theory (2005)Avoiding Television Advertisi…WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)WHY DO PEOPLE AVOID ADVERTISI…Viewing the Viewers: Viewing Behaviors by Children and Adults During Television Programs and Commercials (2003)Viewing the Viewers: Viewing …Zapping Behavior during Commercial Breaks (2001)Zapping Behavior during Comme…The Influence of Consumer Socialization Variables on Attitude toward Advertising: A Comparison of African-Americans and Caucasians (1999)The Influence of Consumer Soc…To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials (1998)To Zap or Not to Zap: A Study…Predictors of Advertising Avoidance in Print and Broadcast Media (1997)Predictors of Advertising Avo…Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability (1997)Ethics and Target Marketing: …Hispanic and native American adolescents: An exploratory study of their approach to shopping (1996)Hispanic and native American …Zapping and Its Impact on Brand Purchase Behavior (1993)Zapping and Its Impact on Bra…Decision Making Among the Young: A Socialization Perspective (1979)Decision Making Among the You…Consumer Socialization: A Theoretical and Empirical Analysis (1978)Consumer Socialization: A The…Consumer Socialization (1974)Consumer SocializationA theory of justice original editionEthical decision making: A review of the empirical literature (1994)Toward A Unified Conception Of Business Ethics: Integrative Social Contracts Theory (1994)Building Understanding of the Domain of Consumer Vulnerability (2005)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2012)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1978Consumer Socialization: A Theoretical and Empirical Analysis1,086 cited
  • 2012Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework1,061 cited
  • 1974Consumer Socialization961 cited
  • 2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?828 cited
  • 1997Predictors of Advertising Avoidance in Print and Broadcast Media561 cited
  • 1979Decision Making Among the Young: A Socialization Perspective417 cited
  • 1997Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability402 cited
  • 1999The Influence of Consumer Socialization Variables on Attitude toward Advertising: A Comparison of African-Americans and Caucasians241 cited
  • 1996Hispanic and native American adolescents: An exploratory study of their approach to shopping195 cited
  • 1998To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials116 cited
  • 2003Viewing the Viewers: Viewing Behaviors by Children and Adults During Television Programs and Commercials94 cited
  • 2001Zapping Behavior during Commercial Breaks85 cited
  • 2008Universal differences in advertising avoidance behavior: A cross-cultural study82 cited
  • 1993Zapping and Its Impact on Brand Purchase Behavior81 cited

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2010
The Residual Impact of Avoided Television Advertising
70 cited
  • 2005Avoiding Television Advertising: Some Explanations from Time Allocation Theory68 cited
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