References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1997Dimensions of Brand Personality5,056 cited
• 1995Building Strong Brands4,432 cited
• 1997Dimensions of Brand Personality4,046 cited
• 1991Managing Brand Equity3,818 cited
• 2007Strategic Brand Management1,706 cited
• 1998Brands as symbolic resources for the construction of identity823 cited
• 2008When consumers and brands talk: Storytelling theory and research in psychology and marketing641 cited
• 1999Brand Orientation: A Mindset for Building Brands into Strategic Resources590 cited
• 2011The consumer psychology of brands544 cited
• 2004Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers358 cited
• 2002Cultural differences in the online behavior of consumers344 cited
• 2010Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)334 cited
• 2008Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries311 cited
• 2012Exploring the dynamics of antecedents to consumer–brand identification with a new brand