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PENGARUH WORD OF MOUTH TERHADAP PURCHASE INTENTIONDENGAN BRAND IMAGE DAN PERCEIVED SERVICE QUALITY SEBAGAI VARIABEL INTERVENING PADA PROGRAM KPR BERSUBSIDI DI SURABAYA
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PENGARUH WORD OF MOUTH TERHADAP PURCHASE INTENTIONDENGAN BRAND IMAGE DAN PERCEIVED SERVICE QUALITY SEBAGAI VARIABEL INTERVENING PADA PROGRAM KPR BERSUBSIDI DI SURABAYA (2018)PENGARUH WORD OF MOUTH TERHADAP PURCHASE …METODE PENELITIAN Kuantitatif, Kualitatif dan R&D (2014)METODE PENELITIAN Kuantitatif…METODE PENELITIAN KUANTITATIF (2008)METODE PENELITIAN KUANTITATIFBasic Marketing Research (2006)Basic Marketing ResearchExamining the effects of service brand communications on brand evaluation (2005)Examining the effects of serv…Services Marketing: Integrating Customer Focus Across the Firm (1996)Services Marketing: Integrati…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Pengaruh Word of Mouth, Product Quality Aplikasi Shopee terhadap Purchase Intention dengan Brand Image Sebagai Variabel Intervening (2022)Pengaruh Word of Mouth, Produ…BRAND IMAGE DALAM MEMEDIASI PENGARUH EWOM TERHADAP NIAT BELI KONSUMEN PADA SEPEDA MOTOR HONDA ADV (2022)BRAND IMAGE DALAM MEMEDIASI P…INFLUENCES OF BRAND EXPERIENCE, BRAND TRUST, AND BRAND LOVE TOWARD PURCHASE INTENTION BY WORD OF MOUTH AND BRAND LOYALTY AS INTERVENING VARIABLES IN FASHION BRANDED IN EAST SURABAYA (2019)INFLUENCES OF BRAND EXPERIENC…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)An Investigation into the Determinants of Customer Satisfaction (1982)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites (2010)The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image (2012)Role of social media in retail network operations and marketing to enhance customer satisfaction (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Purchase Intention Produk Smartphone ditinjau dari Aspek Brand Management (2021)Prinsip-Prinsip Pemasaran (2023)Pengaruh Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Minat Beli Produk Smartphone Samsung di Kota Denpasar (2014)Pengaruh Word Of Mouth Terhadap Purchase Intention Melalui Brand Image Pada Lembaga Kursus Bahasa Inggris Dynamic English Course Pare (2017)ANALISIS PENGARUH CELEBRITY ENDORSER/BRAND AMBASADOR, HARGA DAN DESAIN PRODUK YANG DIMEDIASI OLEH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI ONLINE SHOP SHOPEE (2020)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)The effect of electronic word of mouth on brand image and purchase intention (2012)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Evolving to a New Dominant Logic for Marketing (2003)Service logic revisited: who creates value? And who co‐creates? (2008)Understanding Customer Experience Throughout the Customer Journey (2016)Determinants of Chinese consumers' green purchase behavior (2001)Exploring the role of dynamic capabilities in firm performance under the resource-based view framework (2013)‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry (2020)Faktor-Faktor Yang Mempengaruhi Produktivitas Tenaga Kerja Industri Kecil Kota Palopo (2017)Determinant of Sharia Bank's Financial Performance during the Covid-19 Pandemic (2021)Jenis-Jenis Penelitian Dalam Penelitian Kuantitatif dan Kualitatif (2023)Dampak Pandemi COVID-19 terhadap Perekonomian Indonesia (2020)The Influence of 4C (Constructive, Critical, Creativity, Collaborative) Learning Model on Students’ Learning Outcomes (2021)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2014METODE PENELITIAN Kuantitatif, Kualitatif dan R&D14,594 cited
  • 2008METODE PENELITIAN KUANTITATIF5,085 cited
  • 1996Services Marketing: Integrating Customer Focus Across the Firm3,063 cited
  • 2006Basic Marketing Research409 cited
  • 2005Examining the effects of service brand communications on brand evaluation169 cited

Cited by

  • 2019INFLUENCES OF BRAND EXPERIENCE, BRAND TRUST, AND BRAND LOVE TOWARD PURCHASE INTENTION BY WORD OF MOUTH AND BRAND LOYALTY AS INTERVENING VARIABLES IN FASHION BRANDED IN EAST SURABAYA8 cited
  • 2022BRAND IMAGE DALAM MEMEDIASI PENGARUH EWOM TERHADAP NIAT BELI KONSUMEN PADA SEPEDA MOTOR HONDA ADV6 cited
  • 2022Pengaruh Word of Mouth, Product Quality Aplikasi Shopee terhadap Purchase Intention dengan Brand Image Sebagai Variabel Intervening5 cited

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