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The Impact of Mobile Service Attributes on Males' and Females' Purchase Decision
16 references·0 citing·50 second hopsampled
The Impact of Mobile Service Attributes on Males' and Females' Purchase Decision (2013)The Impact of Mobile Service Attributes o…Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China (2009)Understanding customer satisf…The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)The Effects of Customer Satis…Explaining intention to use mobile chat services: moderating effects of gender (2005)Explaining intention to use m…The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services (2004)The effects of customer satis…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Customer Satisfaction and Shareholder Value (2004)Customer Satisfaction and Sha…Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn (2000)Service Quality, Profitabilit…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development (1997)The impact of customer satisf…Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response (1995)Gender Differences in Informa…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The theory of planned behavior (1991)The theory of planned behaviorGender Differences in the Use of Message Cues and Judgments (1991)Gender Differences in the Use…Exploring Differences in Males' and Females' Processing Strategies (1991)Exploring Differences in Male…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Models of Consumer Satisfaction Formation: An Extension (1988)Models of Consumer Satisfacti…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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References

  • 1991The theory of planned behavior90,729 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1988Models of Consumer Satisfaction Formation: An Extension2,237 cited
  • 2000Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn1,918 cited
  • 2005The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention1,575 cited
  • 1997The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development1,340 cited
  • 2004Customer Satisfaction and Shareholder Value1,336 cited
  • 2009Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China1,103 cited
  • 2004The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services970 cited
  • 1991Exploring Differences in Males' and Females' Processing Strategies778 cited
  • 2005Explaining intention to use mobile chat services: moderating effects of gender641 cited

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  • 1995Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response641 cited
  • 1991Gender Differences in the Use of Message Cues and Judgments636 cited
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