The Impact of Digitalization on the Speed of Internationalization of Lean Global Startups

Michael Neubert

140 citations0/0 files storedTechnology Innovation Management Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

International Business and FDI Business Strategies and Innovation Innovation and Knowledge Management

Abstract

Lean global startups need to internationalize early and fast. The digitalization of new foreign market development helps them to more efficiently identify new market opportunities in global markets. With this approach, they are saving resources while developing the most attractive markets. This article examines how lean global startups develop new foreign markets more rapidly due to digitalization. Thus, the aim is to understand the impact of digitalization on speed of internationalization of lean global startups. The study addresses a gap in the scholarly literature and a practical need to evaluate new foreign markets and business opportunities more quickly and more regularly and to understand what helps lean global startups react more quickly to opportunities and threats with respect to changing market attractiveness. Furthermore, it outlines why and how digitalization is important throughout the internationalization process. The research followed a multiple case-study design using different sources of evidence, including 73 interviews with senior managers of lean global startups. The findings reveal that digitalization allows lean global startups to increase decision-making efficiency and to optimize strategies and processes for evaluating international markets. The findings suggest that lean global startups can benefit from the use of digital technologies by applying a more efficient foreign market development process with regular reviews and a reduced workflow, by faster mediation between local market realities and strategic goals, by analyzing all foreign markets instead of just a sample of them, and by optimizing decision-making processes including the ability to make long-term, strategic decisions due to better market information.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 140 citations exist upstream.

References

2010Qualitative Research from Start to Finish 2017From internationalization to evolution: The Uppsala model at 40 years 2018The Effect of Big Data and Analytics on Firm Performance: An Econometric Analysis Considering Industry Characteristics 2017Adapting the Uppsala model to a modern world: Macro-context and microfoundations 2017Country familiarity in the initial stage of foreign market selection 2017Internationalization as an evolutionary process 2015Minding the analytics gap

Cited by

2019The Impact of Digitalization and Resources on Gaining Competitive Advantage in International Markets: Mediating Role of Marketing, Innovation and Learning Capabilities 2020Big data analytics (BDA) and degree of internationalization: the interplay between governance of BDA infrastructure and BDA capabilities 2024Artificial intelligence for international business: Its use, challenges, and suggestions for future research and practice 2020Internationalization and Digitalization: Applying digital technologies to the internationalization process of small and medium-sized enterprises 2022The Importance of Digital Transformation in International Business

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.