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Forecasting the next likely purchase events of insurance customers
16 references·7 citing·54 second hop
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References

  • 2006Challenges and Opportunities in Multichannel Customer Management1,155 cited
  • 2007Multichannel customer management: Understanding the research-shopper phenomenon999 cited
  • 2006Bagging and Boosting Classification Trees to Predict Churn410 cited
  • 2004The role of multichannel integration in customer relationship management367 cited
  • 2005Customer Relationship Management: A Databased Approach288 cited
  • 2005Managing Marketing Communications with Multichannel Customers285 cited
  • 2009Probability Models for Customer-Base Analysis204 cited
  • 2008Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”198 cited
  • 2005Optimizing the Marketing Interventions Mix in Intermediate-Term CRM191 cited
  • 2016Mapping the customer journey: Lessons learned from graph-based online attribution modeling186 cited
  • 2002Next-product-to-buy models for cross-selling applications161 cited
  • 2010CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions160 cited
  • 2011Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication153 cited
  • 2011Cross-Selling the Right Product to the Right Customer at the Right Time145 cited
  • 2000

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An Analysis of Customer Retention and Insurance Claim Patterns Using Data Mining: A Case Study
137 cited
  • 2016Customer relationship management115 cited
  • Cited by

    • 2021Machine Learning Approaches for Auto Insurance Big Data102 cited
    • 2021M-GAN-XGBOOST model for sales prediction and precision marketing strategy making of each product in online stores37 cited
    • 2020Evaluating the Impact of Customer Relationship Management (CRM) Strategies on Customer Retention (A Study of Fast Food Chains in Pakistan)20 cited
    • 2019A Framework for Analytical CRM Assessments Challenges and Recommendations18 cited
    • 2020A literature review of the current applications of machine learning and their practical implications18 cited
    • 2019Customer attrition analysis in the securities industry: a large-scale field study in Korea14 cited
    • 2022Factors Driving Duration to Cross-Selling in Non-Life Insurance: New Empirical Evidence from Switzerland7 cited