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Value chain integration of base of the pyramid consumers: An empirical study of drivers and performance outcomes

16 references·16 citing·34 second hopsampled

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References

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2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
2011Bottom of the Pyramid as a Source of Breakthrough Innovations766 cited
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2012Entrepreneurship and Innovation at the Base of the Pyramid: A Recipe for Inclusive Growth or Social Exclusion?438 cited
2009The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances

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430 cited

2009Creating mutual value: Lessons learned from ventures serving base of the pyramid producers406 cited

2016Business models for sustainable innovation – an empirical analysis of frugal products and services319 cited

Cited by

2021Addressing the Challenges to Sustainable Initiatives in Value Chain Flexibility: Implications for Sustainable Development Goals119 cited
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2022Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment77 cited
2022Organizational ambidexterity, firm performance, and sustainable development: Mediating role of entrepreneurial orientation in Pakistani SMEs70 cited
2022Coordinating multi-level collective action: how intermediaries and digital governance can help supply chains tackle grand challenges43 cited
2023Creating social value at the bottom of the pyramid: Elaborating resource orchestration via social intermediaries39 cited
2019The evolution of base of the pyramid approaches and the role of multinational and domestic business ventures: Value-commitment and profit-making perspectives39 cited
2020Bottoms up: Delivering sustainable value in the base of the pyramid37 cited
2021Interestingly it's innovation: Reviewing sustainability performance management in the base of the pyramid (BoP)33 cited
2019Supply chain inclusion in base of the pyramid markets31 cited
2020The impact of institutional voids on risk and performance in base-of-the-pyramid supply chains31 cited
2021Expanding the boundaries of SSCM: the role of non-traditional actors30 cited
2023Inclusive innovation for the BoP: It's a matter of survival!28 cited
2019Partnering for inclusive business in food provisioning27 cited
2022Base of the pyramid orientation, imitation orientation and new product performance in an emerging market20 cited
2022Co-opting Business Models at the Base of the Pyramid (BOP): Microentrepreneurs and Multinational Enterprises in Ghana16 cited