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The Efficacy of Green Package Cues For Mainstream versus Niche Brands

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References

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2012Double Standard: The Role of Environmental Consciousness in Green Product Usage

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457 cited

2014When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements307 cited

2014What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products288 cited

2015Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels208 cited

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2022When is sustainability an asset? The interaction effects between the green attributes and product category27 cited
2020Sustainable Purchasing Patterns and Consumer Responsiveness to Sustainability Marketing Messages20 cited
2023Price-ethicality association: When price discounts inhibit ethical purchasing16 cited
2025Exploring the relationship between sustainability perceptions and brand value: how and why does perceived sustainability affect brand value?7 cited
2023The influence of packaging design visual elements on consumers’ purchase intention: a comparison study on organic food and non-food products7 cited